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Sponsors can be effective at detailing conferences.
Mailshots represent the best promotional medium in our experience.
We have honed our design capabilities and brought mailshot printing in-house to minimise costs and optimise timings.
We have databases of mailing addresses comprising approximately 33,000 European Physicians.
Approximate hit rates are 2-5%.
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Public Relations and press releases are one form of promotion open to conferences and societies.
We generate a quarterly newsletter in Bipolar Disorders that provides advertising revenue from sponsors, plus creates a platform to distribute promotional messages about upcoming conferences.
The circulation is currently 10,000 psychiatrists throughout Europe, and this is a useful supplement to other activities.
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Journal activities through our own journals and through conference abstracts sent to other journals represents an excellent vehicle for conference promotion.
The detail of the presentations is distributed illustrating the quality of science and helping potential delegates decision process.
Potential audiences for Journals are extremely high, making journals a good promotional medium.
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Advertising in Journals is the most expensive and least effective form of promotion for a conference. It rarely pays for itself directly although it may contribute to general ‘noise’ levels and as such raise the profile of an event.
Our recommended approach is to negotiate with journals allowing the journals to advertise at the event in exchange for advertisements in the journals. We are in contact with 84 Journals.
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